Art in motion!

I was completely blown away when I discovered this! The person I want to present to you is the young and promising designer Jule Waibel. For her graduation show last year, she presented these incredibly innovative and beautiful dresses, umbrellas and handbags, and was, no wonder, contacted by the Spanish label Bershka and invited to make 25 dresses for 25 of their flagship store windows worldwide!

Called “Entfaltung”, which is German for, no less than, unfold, expand and develop (and thereby also an ingenious name for this collection) her ideas came from Mary Poppins and her all-containing handbag, and from origami. However, she is not folding from a well-known pattern, but has rather come up with one herself.

The dresses are stunning and, when worn, create interesting movements and forms. But wait until you discover how she makes them! Apparently the folding process takes about 10 hours, and each dress is made from one large piece of paper! (Well it’s actually something called Tyvek®; a synthetic paper that is lightweight, water resistant and recyclable). She says; “The project celebrates the beauty to be found between geometry, transformation and play”.

I got in touch with her to find out what happened to all her dresses after the window exhibition ended – apparently she’s gotten half of them back and is contemplating putting together a performance “to see how they move all together in a group” -, and to find out what she’ll get up to next. Well, we haven’t heard the last from this prospering girl; next week you can see her at the Milan Design Week where she’ll present the collection; this time in fabric. As she told me so excitedly; from paper to reality!

Without further ado, ladies and gentlemen, have a peak at the wonderful works of Jule Waibel. And don’t deprive yourself of watching the videos; it’s truly art in motion!



For more videos and gorgeous photos scroll down or go to

(Photos: All rights reserved Jule Waibel)

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